Doing Brand Buzz Within the Blogosphere

Using the new-wave blogs is today among the most popular ways of publishing one's opinions and ideas to the insatiable Internet audience.

The term "blog" comes from the shortened 'web log'. These blogs have been on the Internet for only about three or four years, but they instantly gained popularity and have grown with a geometrical progression.

Most often people use blogs for conveying the information they gathered on a certain topic, whether its news or latest trends. People working with blogs are the ones involved in the so-called 'citizen journalism', which is in fact almost the same as an ordinary journalism as we know it but without any fees.

Blogosphere is a term that characterizes the whole community of bloggers. Today this community comprises about 55 million users. Having an ever increasing audience, bloggers and blog posts are quickly turning into a new way of displaying and commenting news.

The blogosphere represents a very clear picture of the community's conversations in real-time. Thus the blogosphere serves as a key indicators of peoples likes and dislike in regard to a certain brand or item.

Those that highly appreciate the blogosphere are the search engines such as Google and Yahoo!

Watches are certainly not an exception among bloggers. The blogosphere includes information on some of the most popular brand names and their current activity on the market.

Below you will find information linked with the information on watches within the blogosphere. Viewing and analyzing this information might provide a better view on the power of blogs withing the contemporaneous society.

Graph 1 represents a summary of the year 2006 as it was seen by the blogosphere. There are no language restrictions. Taking into consideration the search queries of the top 5 watchmaking companies in 2005, the graph illustrates the tendency of blog articles in 2006.

It is quite obvious that the popularity of blogs together with the promotions, campaigns and press releases made last year is continuously increasing. The leader among brands that had the most number of post about it seems to be Omega.

It is worth mentioning that this graph is in fact a summary and a profound analysis was not performed. According to the illustration on the graph one may notice that the brand name that had the biggest increase was Breitling.

Graph 2 is the one that shows current tendencies of blogs that, in their articles and posts use several keywords that the genuine watch producers might not like. These include the words 'replica' and 'fake', which in fact are directly related to the brand name.

Still one of the leading brand names of luxury watches in the blogosphere remains Rolex. This might be due to several factors. When blogs started their fast evolution on the Internet a new trend appeared. This concerns the promotion of products on blog pages.

Graph 3 illustrates the 2006 top 4 most searched watch brand names. It is worth mentioning that the brand names were introduced in the search engine using the keywords like fake or replica. If compared to the graph shown previously one may realize that the results that came back are quite different. Thus in the previous graph Rolex was affected the most if taking into consideration replica watch searches. This graph shows the data regarding specific names of brands' collections

Still the leader among the most affected brand names is Rolex. It is followed by Omega and its Seamaster.

Some of the major portals on the Internet had to admit the importance of blogs and their strong effects. In such a way blogs continue their way to gaining more popularity pushing aside the news sites and offering more than just information by the ability of people to express themselves.