TAG Heuer in the Challenging World of Sports

TAG Heuer, a prestigious Swiss watchmaking company, founded in 1860, has been closely related to the world of sports. The brand holds the strongest links to such major sporting events as Formula One, IRL(Indy Racing League), sailing and skiing. TAG Heuer has provided Official Timekeeping for numerous events, including the 1920-s Olympic Games, Formula One, the famed Indianapolis 500 racing and IRL since 2004.

Most experienced TAG Heuer watchmakers are involved into elaborating of innovative, boldly-designed and technically advanced sports timekeepers and chronographs valued for superb precision and reliability required by the top competition standards. TAG Heuer chronographs' precision is within 1/10th, 1/100th, 1/1000th of a second. It is the only brand to time motor racing sports to the nearest 1/10,000th of a second.

TAG Heuer sponsors a number of prominent auto racing teams, having invited successful race-car drivers to act as its ambassadors. The brand has cooperated with such legendary personalities from the world of racing as Juan-Manuel Fangio, Ayrton Senna, Mika Hakkinen, Kimi Raikkonen, Fernando Alonso and Lewis Hamilton.

The history of TAG Heuer has been highlighted by remarkable achievements:

In 1911 the brand developed the first car dashboard chronograph called - Time of Trip.
in 1916 TAG Heuer presented the first stopwatch that allowed to measure 1/100ths of a second - the Micrograph.
in 1933 there appeared the brand's Autavia, the first dashboard chronograph applied for cars and in the aviation field.
in 1966 the horology world applauded to the development of the Microtimer, electronic timekeeping device providing precision of 1/1000th of a second.

TAG Heuer has developed a few exclusive lines of sports timepieces paying tribute to the brand's well-maintained relationship to motor racing - TAG Heuer Formula 1, Monaco Vintage Limited Edition and TAG Heuer SLR for Mercedes-Benz.

Besides motor sports, TAG Heuer is also involved into timekeeping, sponsorship and cooperating with brand ambassadors in water sports. The brand has continuously taken part in diving and sailing competitions.

TAG Heuer has gained impressive experience in developing technically advanced timekeepers for those involved in water activities. Look through the list of the brand's historical highlights in the sphere:

in 1895 the brand received a patent for one of the first water-resistant pocket watch cases
in 1950 TAG Heuer watchmakers developed the Mareograph, the first ever chronograph that provided the tide level indication and dial for regatta.
in 1982 the brand introduced its Aquaracer, the professional water sports timepiece.
in 2002 there appeared the Aquagraph Chronograph inspired by Professional Scuba-Diving, water-resistant to 500 meters.
in 2005 TAG Heuer signed official partnership with the China Team challenge for the 32nd America's Cup.
and finally in 2007 the brand i going to launch its new Aquaracer models.

TAG Heuer is no doubt the leading watchmaker in the field of sports watches characterized by avant-garde technology and distinctive design. The brand has become the trend-setter in creating timepieces inspired by motor and water sports.