IceLink's bling bling comes to Europe
Apr 12, 2007
The United States West Coast looks forward to amaze the European Basel. It will present a brand new jewelry timepiece which is simple in design and complicated in manufacturing. On the analog display there are no complications, just 6 timezones. The watch is entitled "ingeniously" "6Time Zone" and it represents a Swiss-made model, the design of which is undoubtedly meant for impressing the audience.
The father of the IceLink brand, Andy Sogoyan, has the goal of conquering new markets. He eventually looks forward to partially let go of the things that keep him in the hip-hop culture and expand the jewelry business, mainly in Europe.
The Swiss-made timepieces produced by IceLink, including its latest model, the full name of which is "6Time Zone Presidential," have already become popular among celebrities. The brand sells its luxury watches in Los Angeles, Hong Kong, China, Italy and now in Europe, where the company will present its "6TimeZone" at BaselWorld 2007.
Several watchmakers at BaselWorld 2007 are expected follow the lead. Andy Sogoyan, the person who put the basis of CA Links back in the 1970s, has proved the success of his business for the past 25 years. He achieved the set goal with the help of his distinct creations and talent in the field of jewelry.
Starting with a phenomenon like "bling bling," he continued its evolution so to reach the high-end segment. Now he uses real diamonds at the expense of what is fake and chic.
The two other trends from the watchmaking industry that contributed to this evolution were: the popularity of steel, which is used by watch manufacturers in order to set the diamonds, and the return of the so-called XXL styles, this includes even watches for ladies.
A new generation of jewelry fashion is today presented by the term "no complex".
The success of IceLink brand will increase in the near future thanks to video clips and artist images of the hip hop community, which is the field where the brand continues to be actively involved.