Hublot Opens Virtual Island in Second Life
Hublot has recently stirred the imagination of the entire world of watchmaking by pioneering its virtual world - the company has launched a 65,000m² island in Second Life. Hublot has become the first luxury watch brand proud of its presence in the virtual world.
To fulfill the bold project, Hublot has partnered with Akira Web SA of Luxembourg. After six months of development the partners have established an amazing island with Second Life's resident population of about 9 million. The Hublot island gives its residents a unique chance to enjoy relaxed and refined luxury in the virtual world.
The one-of-a-kind island is shaped as the Swiss brand's signature 'H', the Hublot renowned emblems are featured all around the island to provide the island's visitors with a truly 'Hublot' experience. The welcome area is embellished with a Big Bang bezel canopy, while the lobby walls are dominated with Hublot watches. The windows are also worth special attention -they are designed the same as the Big Bang bezel, representing original potholes in the walls of the lobbies.
The Hublot island is first of all destined to become an ideal place for a variety of leisure activities. The company has used its real-life marketing and sponsorship activities and, to the benefit of all Second Life avatars, introduced them into the virtual world.
Residents of the island can wonder around the marina and enjoy the view of the Hublot yachts, a clear hint at the brand's sponsorship of the American Cup. As for the Sports and Event area, the football pitch features the Euro 2008 logo reflecting Hublot's sponsorship of the event. Besides playing football, residents are welcome to walk in the park or even fly around the island to admire the cutting-edge building design. Residents are also invited to relax in the Hublot lounge or roof-top Terrasse Bar, offering a free beverage.
If the activities mentioned above still do not attract you to the island, then you are welcome to Press and Media area where the Jean-Claude Biver avatar holds press conferences. It is also possible to watch Hublot TV on a huge plasma screen or browse through the brand's catalog.
Until the appearance of the island, only a limited number of people could join the Hublot lifestyle. Now through Second Life Hublot will announce and present all newly launched timepieces, as well as make everyone interested aware of the sponsorship events in the virtual world.
On the opening of the island, all the invitees will witness a glass under-water tunnel leading to a 1000-feet depth where there is a shark cage for the Big Bang King, an original way to hint at the watch's credentials as a diving watch. Visitors examining the details of the timepiece, find themselves in the company of dolphins, jelly fish, killer sharks, and other interesting representatives oceanic life. This way Hublot introduces its watches in a really innovative fashion.