Cartier Conquers New Horological Grounds
In 2007 Cartier continues moving forward at an optimistic pace, having introduced new exclusive watch models for men and ladies.
The Cartier La Dona watch became the indisputable best-seller last year. As the evolution of the line, these days the brand is launching La Dona with a new leather band. It looks especially stylish due to different size straps on each size of the case. The strap is available in a variety of bright colors - pink, red, Bordeaux. For gem lovers, Cartier has introduced La Dona models embellished by diamonds.
La Dona is created for independent ladies who like to own classic but not extravagant accessories. The timepiece features an unconventional case shape, inspiring by its timeless appeal.
This year Cartier holds one more surprise for ladies - a new Santos 100. Cartier Santos id worldwide famous as it is found on the list of the first wristwatches ever. The new model of the timepiece reveals either white or black rubber bezel and strap. The modern Santos watch is a mixture of brushed steel and leather.
The Cartier is especially proud this year of its Love project. This year Chopard has expended its Love collection with Love watches in gold or steel. The story of the Chopard Love collection is remarkable. The Love bracelet initially appeared in New York in 1969. Since then it has enjoyed great popularity. Last year the company launched a Charity Love bracelet on a silk strap. The Chopard Love bracelet has become a symbol of commitment that exists among people.
Chopard raised money from bracelets' sales for eight charity causes. Its designers have chosen eight different strap colors to symbolize a different charity. Each bracelet is sold for $ 475, $ 100 of which are given to charity. The company has already donated about $1.4 million to the charity causes. Having introduced the Love watch, Chopard has taken the project worldwide. Charities will receive ten percent of all global sales of the company. Chopard will develop a special charity program for every country and region.
Speaking about this year's special watch models for men, the brand has developed a new round-shaped watch characterized by the same big size as the Francaise. The first association that comes to mind when mentioning a Cartier men's watch is a square model as everyone thinks of the Tank and the Santos. To break the stereotypes and add diversity to its men's watch collection, Chopard watchmakers created a round Francaise-like timepiece with a really modern look. The same model will be available for women.
The latest Chopard timekeeping creations serve as a reliable proof the company is moving forward in the horology field and is sure to conquer new grounds and attract more connoisseurs of stylish designs.